Google Penguin 2.0 update -- A Blessings or a Curse?

Penguin 2.0

The latest Penguin 2.0 update has put almost every SEO expert in a difficult situation. There are a lot of questions that are coming to their minds like what is the alteration between Penguin and the latest 2.0 version? How exactly this latest update by Google will filter the websites? What to do if my web site is affected by Penguin 2.0 update? Will I be able to recover from it? More such questions are creating a state of confusion for SEO experts as far as this recent Penguin 2.0 update is concerned.

 To begin with let us just delineate the difference between Penguin and 2.0 update. Out of the two we can say that Penguin can be regarded as stricter.  As the Google webmaster has been hit with sites that had paid links, low quality links and high anchor density. If your website rankings went for a toss after Penguin update then it would take a lot of time and effort to get back the rankings. In reality there are still some websites that have not recovered from the Penguin penalty.

 In contrast, Penguin 2.0 update is all about penalizing sites that have high number of paid keywords in Anchor text, unscrupulous link building practices and concentrates on back link patterns. It is an in-depth algorithmic update and puts a check on websites which indulge in link spamming and penalizes them.

 Some outstanding highlights of Penguin 2.0 update:

1. Penguin 2.0 has penalized websites on the basis of anchor text issues but what has confused SEO services in India is that some websites with high number of paid keywords in Anchor text have not been penalized. So the experts are questioning the basis on which the Penguin 2.0 update is filtering websites. A latest research answers all these questions concerned about the filtering statistics. According to the research, Google first scans a website through its normal ranking algorithm for a particular keyword and after that it runs the same site through Penguin 2.0 that gives out red flags to the websites if the ratios and averages of keywords in anchor text are found to be unusual and as a result these sites end up getting penalized under Penguin 2.0 update. After this scanning Google awards the rank positions to websites accordingly.
2.  Additional benefit for the local business and the local search results. After this update, the SEO company in India have observed that the search engine has been favoring local search results. Whenever an internet user is putting up a search query then the search engine is displaying more localized results. It is a big support for small-size local businesses as they normally struggle with Google search engine result analytics to get noticed. This recent Penguin 2.0 update is surely a boon for small scale businesses.
3. Tab on Paid Links – Websites use paid links and there are large numbers of these sold links on Google. With the Penguin 2.0 update Google gives out a “no tolerance for paid links” rule. As per the recent Penguin 2.0 update, any site using paid blog posts should add a disclaimer and use nofollow links.
4. As the recent update has led in many changes in the way Google displays search results and reviews websites, in order to survive the Penguin 2.0 filter and above save your website from getting penalized you should re-evaluate your SEO techniques. One of the most important realizations is to keep a check on your links. Examine and carefully judge your back links as it has become the most important SEO tactic.

Check out for the red flag zones in back links of your website:

·         Verify for any external link you add to your website.
·         Ensure if the web page is indexed in Google or not.
·         Web pages should not have more than 10 back links.
·         Check whether your theme listed as suspicious or not.
·         Keep a tab on the number of outgoing links.
·         Assess sitewide footer links.
·         Check for other domains possessing the similar registration details.
·         Link velocity trend should not exceed 150%.

Besides the highlights listed above, in sequence to save your website from getting filtered and penalized you should also encompass the following techniques:

High Quality Link Building – To generate high quality links you can use Guest blog links, Infographic     links, giveaway links and broken links. You can even use the links from your competition.

Ensure that you maintain a balance as far as your links are concerned and     build links in a limit.
Concentrate on building a variety of links.
Add unique content – Write genuine and creative content that can offer clear information to users. Also add significant images to your content as they also you’re your articles stand out.

With the Penguin 2.0 update Google actually want businesses to focus on developing websites with original and informative content rather than building websites that are completely dependent on SEO techniques and paid links. The only aim behind this latest update is to ensure that companies stop developing sites with the help of paid and spammy back link tactics. Penguin 2.0 update filters and penalizes the websites that are indulged in black hat techniques and are giving benefit to the sites that offer great visitor experience. Penguine 2.0 also analyzes inner pages of a website to look out for paid links or spam. Google has been giving out these updates to keep a check on the search engine results and to offer each website with a healthy and fair competitive advantage.